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So Gro Go - Juice Bar Branding

Student Brief

Demographic: Young City Workers


I wanted to encapsulate the essence of the company with strong emphasis on the fresh, local ingredients used in their products. The brief also required a friendly quirky tone of voice that would talk about the fresh ingredients without taking itself too seriously.

I enjoyed making the bespoke typeface for the logo where every letter is created from the letter 'g' which was the starting point for the logo.

For the rollout I used the letter 'O' from the logo as a viewfinder through which you could see the delicious fresh fruit and goodies in their products, and on their signage it is literally a viewfinder that you can see through.

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