Callaghan Wright

Branding | Website

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Callaghan Wright are a new firm of Surveyors specialising in a new product that provides a  framework enabling local authorities to remove revenue liabilities and realise strategic opportunities from under-reviewed assets.

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They came to me to ask for help with the whole set up of their new business, they had ideas on how it should be structured and asked for my help to create some consistent branding for the parent company and the product. And to help brainstorm ideas for a name for the product. After a lot of back and forth and brainstorming sessions we settled on DevoCat an amalgam of Devolution and the acronym for Community Asset Transfers. All of which are familiar language to the target clients. 

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I created a parent branding logo, palette and style and then a similar but slightly different logo and branding palette for the product. So that it is obvious that they are distinct but that they sit together. 

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We then went on to create a website, and other business assets such as business cards.