Film Brochure for the BFI Hitchcock Season
Demographic: Film Fanatics
The brief was to come up with a film brochure for the upcoming BFI Hitchcock season. It was important to use some kind of interesting fold for the brochure that would really encompass the genre of the films.
The key words that came out of the brainstorm for this brief were suspense, slit and reveal. I wanted the fold to look like it had been slashed with a knife and also that it revealed hidden content bit by bit, echoing the structure of Hitchcock's films.
I created posters and an online animation for the website too.