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Logo / Branding

I created this Logo and Brand Guidelines for Alchemy Design Award.

Alchemy specialise in Italian brands, focusing on the luxury residential, hotel & spa sectors. They sell a collection of iconic designs from some of the most important designers and producers in Europe.

They wanted their logo to be elegant, contemporary and easily recognisatble. The brief was to incorporate a nod towards the business name but without becoming too mystical and getting lost in alchemic symbology.

I came up with a number of concepts for them to choose from as show here with the final choice at the top.

The final design retains the bold orange of their original logo and includes the chemical symbol for gold as a subtle nod towards the ancient art of alchemy.